Customer Relationship Managementt

Overview

Customer Relationship Management introduces the benefits of creating customer loyalty, developing a market intelligence enterprise, and incorporating customer relationship management in a company. The course will also equip participants with skills that allow them to manage customer relationships over the Internet.

Objectives

After completing this course, participants will be able to:

• Identify the goals and types of customer relationship management
• Define the four marketing tiers
• Define the four types of customer relationship management
• Evaluate critical success factors
• Manage and reduce costs associated with customer relationship management
• Implement customer relationship management processes

Format

Customer Relationship Management is an 18-hour course, offered in multiple sessions based on the needs of the customer. The course is delivered in an interactive, learner-centered style of facilitation.

Special Features

• Interactive course delivery
• Hands on
• Practice and feedback

Benefits

• Participants gain in-depth knowledge of the processes related to customer management.
• Participants achieve skills and knowledge that will enable them to implement an effective customer relationship management program.